Tumble the shredded kale into a large bowl. Drizzle over 1 - 2 t-spoons olive oil and a little bit of salt. Massage for about 5 minutes with your fingers to help soften the kale (and don't be afraid to get a little rough with it).
Make the dressing by whisking everything except the oils and thyme together until homogeneous and the salt dissolves. Slowly and steadily stream the oils into the dressing while you whisk vigorously, continuing you to whisk until everything is emulsified. Stir in the thyme and set aside.
Add the julienned apples and shallot to the kale and toss with the dressing. Check for seasoning and serve either cold or at room temperature.
The kale can be massaged up to about 6 hours in advance. Wait to dress it and chop the apple and shallot until just before serving.